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The Moro family winery collaborates with partners such as Efor and the Universidad Europea to develop this pioneering project in the world of wine

In the wine business, there are countless variables, data and experience acquired over the years. Their combination is what makes it possible to obtain wines with different organoleptic characteristics in the same year and in the same area. Although it is true that some uncertainty is inevitable, and that is where part of the magic and the secret of good wines comes from, it is essential to be able to obtain and interpret specific data.

In order to access this data, Bodegas Cepa 21, the Moro family’s innovation project in Ribera del Duero, has signed a contract with IBM to develop, together with its partners Efor and the Universidad Europea, a solution based on artificial intelligence to process data with IBM Data and AI applications such as Watson Studio, Cognos Analytics and Watson Machine Learning, all of which are available on IBM’s public cloud. The solution will analyse historical data managed by the Regulatory Council of the Ribera del Duero Designation of Origin and combine it with historical weather data provided by The Weather Company, an IBM company.

With this solution, the Bodegas Cepa 21 team will obtain the most accurate data, allowing them to make the most appropriate decisions and get the best from their vineyards. José Moro, President of Bodegas Cepa 21 commented: “We are committed to integrating technology, talent and ideas into our value chain and, in a traditional sector such as wine, we know that it is even more important to differentiate ourselves”. In addition, Moro, who is also President of Bodegas Emilio Moro and a member of one of the families with the longest track record in the wine sector in the region, adds: “The decisions we have made on the basis of intuition and our extensive experience over many years are now backed up by the data we obtain from projects like this one, which allow us to be more precise and much more productive”.

Javier Valencia, Vice President IBM Cloud Spain, Portugal, Greece and Israel commented that “this is a solution that demonstrates how the public cloud can deliver the latest technologies to any location, allowing wineries such as Cepa 21 to continue progressing in their business while minimising their risks”.


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