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For the second consecutive year, Cepa 21 is organising an Intrapreneurship Programme focused on enhancing internal talent by encouraging its teams to present the challenges they face in their daily work, which can later be solved with the help of the entrepreneurial ecosystem. In this second edition, the Ribera del Duero winery has chosen a winning challenge among all those presented by employees and has decided to focus on a data management project: how to automate and improve the reception, processing and classification of data to make the talent recruitment processes in the Human Resources area more agile and efficient.

“We are really happy with the involvement of our teams in this second edition of the Intrapreneurship Programme. 65 challenges were presented by our employees and, from them, we have chosen a winner. Participation was record high and this means that the culture of innovation that we are working on internally in our winery is proving to be a great success. We are now looking forward to meeting startups that can provide a solution to the challenge we have set ourselves at Bodegas Cepa 21″, says José Moro.

The winery has opened the call for all those companies with innovative solutions applicable to the challenge presented by the Programme. The deadline for registration is 21 June at 13:00. The winning startup will be the one that offers the most creative and effective proposal for automatically collecting, identifying and classifying data such as CVs, skills, responses to requests, etc. in order to identify the talent that best suits and can contribute the most value to the organisation.



Another icon of Ribera del Duero, Bodegas Emilio Moro, has also launched its Intrapreneurship Programme, throwing out an ambitious challenge to the startup ecosystem: the collection of data from the winery’s end consumers in order to predict their purchasing behaviour. Both wineries are committed to internal and external talent and, through these programmes, they are promoting collaborative work between their teams and the entrepreneurial ecosystem in order to jointly develop a conceptual project applicable to the wineries. The winning companies will receive €1,500 for the development of the concept.


The aim of this initiative is to provide active learning through the creation and contribution of value by working and cooperating with entrepreneurs, so that both parties can learn and benefit from the other’s way of doing things, their experience and their knowledge, by applying it to a common project. Jose Moro, President of Cepa 21 and Bodegas Emilio Moro, explains: “We believe that this is the success of our Intrapreneurship Programme, making things happen and doing it together”.

Companies that want to contribute their solutions to these programmes should register by 21 June at the following link:

Analytics by Conversios